Sony Corporate - 4491 Words

1 Introduction Sony was a leading global electronics company but now is almost well-known by making losses. In 2012, Sony’s chief executive Kazuo Hirai announced that the firm will shed 10,000 staff which working in businesses that are being sold in major reorganization. Sony also emphasizes that it will focus its business on three core areas: digital imaging, games consoles and mobile devices. Finally, it also discussed the reasons why Sony needs to cut jobs and the layoffs will help Sony transfer their position from loss to profit. The first measure is researching the secondary data which can help managers to make correct decisions. Managers should collect and choose the valuable data from the massive database. Furthermore,†¦show more content†¦Sony will also to explore the establishment of industry alliance mode on the electric car battery and the energy storage module business areas. Colour TV business also needs to be optimized; the target is in the 2013 fiscal year to achieve profitability. Sony has sold stake with Samsung joint venture LCD panel plant , in fiscal year 2012 TV model was reduced by about 40% than the 2011 fiscal year , so that the television business fixed operational cost by 60%, reduce operating costs 30%. Sony will research, development of OLED, direct LED and other new types of display, and use of the content advantage to enhance colour television product differentiation. And then, Sony will focus its resources on digital video, games and mobile in order to promote the survival and growth of electronic business. While medical and 4 K (1080P HD four times the resolution) technologies, is Sony long-term breed† focus. Sony has launched medical printers, monitors, video recorders and other medical products, and strives to this business in the fiscal year 2014 reach 500billion yen scale. Sony was planning to enter the field of life sciences, has acquired a production cell analyzer iCyt company, as well as the production of medical and diagnostic equipment of Micronics company, willShow MoreRelatedcorporate strategy-sony Essay2386 Words   |  10 PagesToday’s Sony 5. Recommendation 6. Conclusion 7. Reference 1. Executive Summary Sony started the business as a small electronics shop and after 67 years hard works, Sony has became one of leading entertainment company in the world now. Keep innovate on new technology is one of the core element to make continue success of Sony. Moreover, Sony has became a global conglomerate corporate group, so to keep organization growth and sustain in a long run, corporate strategyRead MoreSony s Corporate Brand Identity974 Words   |  4 PagesBackground Sony is one of the largest consumer electronics manufacturers in the world. It has introduced various high quality products such as the Play Station series product line. However, Sony has not managed to have a positive net income and has faced six net loss in the last seven years. Aiming for a turning a round, Sony declares a goal of $4.8 million of operating profit in the fiscal year 2017 and targets a 10% return on equity (the Economist, 2015). Sony’s business strategy to is to restructureRead MoreCorporate Social Responsibility : Sony Corporation1505 Words   |  7 PagesSony Corporation’s is one of the world’s largest corporations. Sony was founded in 1946 with its headquarter in Japan. It produces a variety of products, such as consumer’s devices, gaming, and communication devices. Its invention of the portable tape recorder was the break that the company needed in order to grow and enter other markets. (Corporate Info, 2015). Corporation’s ma in purpose is to achieve the highest profit and to satisfy the stakeholder involved (Krishnan, 2011). This encapsulatedRead MoreVideo and Sony1179 Words   |  5 PagesIntroduction Sony was founded in 1945 by partners Masaru Ibuka, (an engineer), and Akio Morita, (a physicist),and was originally named Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering). The firm was launched in Nihonbashi, Tokyo. Four years later the company developed and produced Japans’ first magnetite-coated, paper-based recording tape, called Soni-Tape. In 1955, the firm began using Sony logo on Totsuko products. The group also launched Japan s first transistor radio, the TR-55, duringRead MorePS4 Situational Analysis1358 Words   |  6 Pagesï » ¿INTRODUCTION: Sony is a Japan based company that operates in over 180 countries worldwide. (Company Profile for Sony Corporation, 2011) Sony was co-founded by Masaru Ibuka and Aki Miruta in 1946 and since then has grown into an international multimillion dollar company (Sony Corporation, 2014). Ibuka and Miruta originally started out manufacturing measuring equipment (Sony Corporation, 2014), and have expanded into more complex technological solutions, such as laptops, gaming consoles, and communicationsRead MoreThe Organization s Vision, Mission, Values825 Words   |  4 Pagesclients, shareholders, employees, business partners and local communities. With an aim to become one of the most principled companies in the world, Samsung continues to guide its employees and run the monitoring systems, while having a fair and clear corporate management. (Samsung.com, 2015) Organisation Mission: Samsung is dedicated to providing the best services and the products that the clients need to meet the challenges and business goals. †¢ Make efforts to recognize the needs and requirements ofRead MoreCase Study Analysis : Sony Corporation1217 Words   |  5 PagesIntroduction: This report discusses about the questions faced by Sony Corporation in Hong Kong during 2010-2011 prior to the launch of its flagship VAIO series laptops. VAIO, regarded as a â€Å"statement computer† for its unique features had an exclusive appeal among the brand and style conscious users. The product manager in Hong Kong, Richard Lopez had a hard choice to make to identify the market segment for the VAIO laptop computers in China. To make matters worst, he had four market research reportsRead MoreSony Case Study - Resources, Capabilities and Core Competencies1544 Words   |  7 Pagescapabilities and core competencies? Does Sony have a sustainable competitive advantage? Sony Corporation is considered one of the world’s most successful companies, operating in the â€Å"electronics, games, music, films and financial services† industry (Hanson et al, 2001). Sony is known for creating â€Å"products that stimulate the senses and refresh the spirit† (Sony, 2007). Effectively managing a combination of its resources, capabilities and core competencies, has allowed Sony to create a strong sustainableRead MoreSony Ethics1503 Words   |  7 PagesSony â€Å"Sony. Like no other.†, is Sony Corporations slogan and one could not describe it better. Sony is a multinational conglomerate that is a leading manufacturer of electronics, video, communications, and information technology. Sony is among the Worldwide Top 20 Semiconductor Sales Leaders. However Sony is just like its slogan states, â€Å"Like no other†. In 2005 Sony incorporated the Extended Copy Protection and MediaMax CD-3 on a total of 102 different titles of music CDs. This company that seemedRead MoreBusiness Strategies Of Sony Corporation1775 Words   |  8 Pagespaper is to suggest investing in Sony Corporation, one of the most recognized names in consumer electronics. â€Å"Sony was established shortly after World War Two in the form of an electronic manufacturing company† (Sony). â€Å"Around the 1990s, Sony converted itself from an electronics manufacturer to a global entertainment company establishing a leading position in music, movies and com puter gaming† (Sony Corporation Japan). With various sub-divisions of the company Sony remains versatile, with each department